Assignment GDB Solution: MGT301 Principles of Marketing


MGT301 Assignment 1 Solution Spring 2018

Principles of Marketing (MGT301) Spring, 2018 Assignment No. 1 Due Date: May 17, 2018. Total Marks: 10 Weightage: 04 Topic: “Marketing Mix Strategies” Learning Objective: The core objective of this activity is to familiarize students with the concept of Marketing Mix Strategies and their implementation in the real life scenarios. Learning Outcomes: After attempting this […]

MGT301 Assignment 1 Solution Fall 2017

Assignment solution : Uber focused on increasing customer satisfaction, loyalty, and profitability by leveraging superior customer knowledge acquired, stored, and acted upon with the aid of information technology • Demand comes from new customers and repeat customers. • Besides making efforts to attract new customers, marketers are going all out to retain and build relationships […]

MGT301 GDB 3 Solution Spring 2017

Scenario: Baskin-Robbins is among the world’s largest and greatest chains of ice cream. It was founded in 1945 by Burt Baskin and Irv Robbins in California. The ice cream restaurant is mostly known throughout the world for their 31 flavors slogan. The idea behind this slogan is that a customer can enjoy at least 1 […]

MGT301 Assignment 1 Solution Spring 2017

Scenario Lack of adequate conveyance infrastructure, higher inflation and deprived economy has made the low-powered vehicles as an apex priority of most of the Pakistanis; as a result the production of two-wheeler vehicles has tremendously increased. Statistics shows huge numbers of bikes sold every year which indicates the continuous rise in automobile industry. There are […]

MGT301 GDB 2 Solution Feb 2015

The Case: A group of five women living in the rural area of Pakistan had started with a small set up of making embroidery suits three years ago, they had been making suits for a reseller who is living in the urban area; he bought suits from these women at lesser price and sold them […]

MGT301 Principles of Marketing GDB 1 Solution Fall 2014

Scenario: A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would […]

MGT301 Principles of Marketing Assignment 1 Solution Fall 2014

Habib Oil Mills (PVT) Ltd was incorporated in 1954-55 and initially established as an oil expelling unit. HOM has strong financial background and has substantial infrastructure managed by professional staff. It has recognized track record in this business and also has numerous plans for targeted prosperous growth in future. HOM is eminently known as the largest FMCG Company of […]

MGT301 Principles of Marketing GDB 1 Solution Spring 2014

PRINCIPLES OF MARKETING (MGT 301) Dear Students! This is to inform that Graded Discussion Board (GDB) No. 02 will be opened on August 05, 2014. The due date for posting your discussion will be August 08, 2014. Topic/Area for Discussion “USING SPONSORSHIPS AS A MARKETING TOOL” This Graded Discussion Board will cover first 37 lessons. […]

MGT301 Principles of Marketing Assignment 1 Solution Spring 2014

Marketing Strategy: a key for survival and growth WBRU is a radio station based in Providence, Rhode Island that appeals to a diverse group of listeners. WBRU plays a variety of formats throughout the day. Student volunteers play modern rock during the day along with retro music at noon. They play jazz in the very early morning. WBRU tries to be a cool fun […]

MGT301 Principles of Marketing GDB Solution Fall 2013

Dell Corporation, a privately owned multinational computer technology company in the United States, that develops, sells repairs & supports computers and related products and services. The company introduces the latest applicable technology a bit quicker as compared to its competitors. Dell Corporation has a very huge overall competitive double-edge over its competitors in terms of […]