Assignment GDB Solution: MGT301 Principles of Marketing

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MGT301 GDB 2 Solution Feb 2015

The Case: A group of five women living in the rural area of Pakistan had started with a small set up of making embroidery suits three years ago, they had been making suits for a reseller who is living in the urban area; he bought suits from these women at lesser price and sold them […]

MGT301 Principles of Marketing GDB 1 Solution Fall 2014

Scenario: A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would […]

MGT301 Principles of Marketing Assignment 1 Solution Fall 2014

Habib Oil Mills (PVT) Ltd was incorporated in 1954-55 and initially established as an oil expelling unit. HOM has strong financial background and has substantial infrastructure managed by professional staff. It has recognized track record in this business and also has numerous plans for targeted prosperous growth in future. HOM is eminently known as the largest FMCG Company of […]

MGT301 Principles of Marketing GDB 1 Solution Spring 2014

PRINCIPLES OF MARKETING (MGT 301) Dear Students! This is to inform that Graded Discussion Board (GDB) No. 02 will be opened on August 05, 2014. The due date for posting your discussion will be August 08, 2014. Topic/Area for Discussion “USING SPONSORSHIPS AS A MARKETING TOOL” This Graded Discussion Board will cover first 37 lessons. […]

MGT301 Principles of Marketing Assignment 1 Solution Spring 2014

Marketing Strategy: a key for survival and growth WBRU is a radio station based in Providence, Rhode Island that appeals to a diverse group of listeners. WBRU plays a variety of formats throughout the day. Student volunteers play modern rock during the day along with retro music at noon. They play jazz in the very early morning. WBRU tries to be a cool fun […]

MGT301 Principles of Marketing GDB Solution Fall 2013

Dell Corporation, a privately owned multinational computer technology company in the United States, that develops, sells repairs & supports computers and related products and services. The company introduces the latest applicable technology a bit quicker as compared to its competitors. Dell Corporation has a very huge overall competitive double-edge over its competitors in terms of […]

MGT301 Principles of Marketing Assignment 1 Solution Fall 2013

TOPIC: Customer Relationship Management LEARNING OBJECTIVES:  What is CRM?  How CRM helps to retain the existing customers? LEARNING OUTCOMES:  Students will learn how to build strong relationships with the customers.  Student will learn how different marketing tools work for effective CRM in services marketing industry to attract new customers and retain the existing customers. CONCEPTUAL BACKGROUND: Customer Relationship Management is an important and efficient […]