Assignment GDB Solution: MGT301 Principles of Marketing


MGT301 Principle of Marketing GDB No 1 Solution Fall 2012

TOPIC: Understanding Breakthrough Marketing in 21st Century The term Breakthrough Marketing has been used excessively by scholars as it has changed the face of marketing approaches. The demands of customers are now more sophisticated and ever-changing as the breakthrough of Information Communication Technology (ICT) has elevated the access of information of customers. Now customers are more informed, sophisticated and challenging. […]

MGT301 VU Assignment No 2 Spring 2012 Solution

1. After analyzing the findings of the research conducted, you need to identify the ‘key factor’ which compelled KFC’s higher management to launch Big Filler Burger? Solution: As a new product launch is always risky. You can never be certain if your product will be a success or a failure. There are, however, ways to […]

MGT301 VU GDB Solution Spring 2012

An intense competition exists between telecommunication operators in Pakistan since 2005. To compete and create a win-win situation, every operator is trying to adopt creative marketing strategies. To continuously enhance the market share, companies try to offer different packages to the target consumers and convince them through bombardment of advertisements through multi channels. On one […]