Assignment GDB Solution: MKT501 Marketing Management

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MKT501 Assignment 1 Solution Fall 2018

Scenario: Honda Atlas Cars (Pakistan) Limited is one of the leading car companies in Pakistan (https://www.honda.com.pk/#). Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. Honda City and Honda Civic are its two most running products in Pakistan; along with a complete […]

MKT501 Assignment 1 Solution Spring 2018

Scenario: Gourmet Foods is the leading chain of bakeries and confectioners in Lahore that was established in 1987. They were initially mainly based in Lahore where the number of branches in Lahore alone are over 100. They have also started expanding their reach to other cities across Pakistan. With expansion in their business, they have […]

MKT501 Marketing Management Assignment 1 Solution Fall 2017

Assignment No: 01 Opening Date: Nov 10, 2017 Due Date: Nov 16, 2017 Marks: 10 Topic: “Customer Needs and Demands” Learning Objective:  To enable students identify the consumer needs and learn the ways of satisfying them being future marketers. Learning Outcome:  After attempting this activity, students will be able to learn different marketing […]

MKT501 Marketing Management Assignment 1 Solution Fall 2014

Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world with 20,737 stores in 63 countries and territories Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, sand witches […]

MKT501 Marketing Management GDB Solution Fall 2013

Case The pharmaceutical companies by law cannot advertise its products (medicines) through TV commercials, newspapers and billboards. This is perhaps because the probability of using any medicine without prescription may induce patients to use medicines that are not suitable for them. For promoting medicines pharmaceutical companies hire sales persons who directly interact with doctors to […]

MKT501 Marketing Management Assignment 1 Solution Fall 2013

ABSTRACT: The main functions of promotion are namely: to inform, pursue and remind the customers about your company’s product. Promotional mix is very important for creating and capturing the target market. It facilitates in creating competitive brand positioning and brand awareness. Designing a suitable promotional mix is critical and considered a key success factor. Designing […]

MKT501 Marketing Management Assignment 2 Solution Spring 2013

Understanding Marketing Management in 21st Century Coca Cola is one of the most renowned brands in history. Each day people in more than 200 countries around the world consume more than 1.7 billion beverage servings. Marketing in 21st century requires maintaining the long time marketing principles while inventing new ways to keep up to date. […]

MKT501 Marketing Management Assignment 1 Solution Spring 2013

Increasing competition at market place and the impact of globalization has made the lives of firms difficult. To do something better has become the necessity for organizations to stay competitive. Star Textile is an organization, striving to win the competitive position at market place. Firm is having strong creativity and marketing skills, and has also been ranked in top […]