Assignment GDB Solution: MKT530 Consumer Behaviour


MKT530 Consumer Behavior Assignment 2 Solution Spring 2014

Objective of Assignment The prime objective of this assignment is to make students familiar with the importance of advertising and build their analysis ability. Learning Outcomes After attempting this students will be able to: Conduct analysis of different commercials. Know the practical implication of TV commercials effectiveness on consumer behavior. Background : Companies communicate the […]

MKT530 Consumer Behavior Assignment GDB Solution Spring 2014

Scenario Understanding consumer behaviour is vital for effective marketing, it helps managers to identify appropriate people to target and design, and communicate attractive offerings. Each aspect of the marketing plan can only be beneficial only by under-standing of the customer and today the rapid change in consumer markets this is only going to become more […]