Assignment GDB Solution: MKT611 Marketing Research

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MKT611 Marketing Research GDB Solution Fall 2013

Why a research report is considered as an important source of communication by a reader. Discuss the implications of a marketing research report from communications perspective. Solution:  1. Report gives consolidated & updated information A report provides consolidated, factual and an up-to-date information about a particular matter or subject. Information in the report is well organized and […]

MKT611 Marketing Research Assignment 1 Solution Spring 2013

The Case : Market research involves identifying customers’ needs and wants for developing new products. With the help of this process the firms develop products that meet the consumers’ needs. Market research, therefore, serves to create a link between consumers and marketers to solve their problems. ABC Inc. conducted market research to identify consumers’ needs […]