Assignment GDB Solution: MKT624 Brand Management

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MKT624 Brand Management GDB 2 Solution Spring 2014

CASE: UNILEVER Pakistan owns multi brand portfolio which consist of home and personal care brands, food and beverages and many more other brands. It sells products under 400 brand names worldwide and two billion people use them on daily basis. Managing brand portfolio is tough job for companies. It requires cost, time and energy but […]

MKT624 Brand Management Assignment 1 Solution Spring 2013

Conceptual Note: The age of generic products is almost over because in 21st century people prefer what they may rely on and what they may recognize distinct from others. There is a definite realization among the entrepreneurial class of the world that only those products can survive and grow which are transformed into brands. The […]

MKT624 Brand Management GDB 1 Solution Spring 2013

Do you think that brand vision plays any role in overall brand development? Solution: Yes I agreed above the given statement brand vision plays many role in overall brand development. The relation between vision and values is the key to understanding the role of the two in relation to the corporate brand. Values have to […]

MKT624 Brand Management GDB Solution Fall 2012

Facebook-a social networking website has facilitated the brands to socialize as well. Now most of the brands/companies are managing their pages over Facebook as it facilitates reaching the masses while incurring minimal cost. The pages have ensured the brand awareness and portrayal of the brand identity in the real essence. Maggi-brand of Nestle, dealing in sauces, noodles, spices etc. has […]

MKT624 Assignment No 2 Spring 2012 solution

Company Shining star is dealing in the laundry detergents and is running a successful business over past 10 years. As the detergent was competing with just 2 other brands present at that time in the market so the Shining star detergent was having high reputation in the market and was considered the market leader. The CEO of the business was satisfied with the sales […]

MKT624 VU Midterm Papers Spring May 2012

Total 27 questions. 22 objective questions. only 3-4 questions were from past papers Sad all other mcqs were new.. subjective questions: 3 questions of 3,3,3 marks 2 questions of 5,5 marks 1.why brand extension is better instead of launching new brand? (5 marks) 2.define need based segmentation and its examples?(5 marks) 3.discuss in what situations […]