Visual interface design and visual information design are two different approaches for user interface representation. Suppose you have to design a web based application for shopping online. You have to find the best representation for creating a good communicating behavior between the application and the user.
You will follow which approach to complete the task i.e. Visual Interface Design or Visual Information Design.
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Solution: Here are some of the elements that impact the user experience of your online store.
- Visual appeal. Colors, branding, imagery, layout.
- Search and navigation. Ability to find what you are looking for quickly.
- Site map. How the site is categorized and grouped.
- Content. Quality and quantity of text, images, videos that are associated with products and product categories.
- Ease of use. Can users easily navigate across the site, in and out of the cart, create shopping lists, find shipping costs?
- Availability of help. Online chat, email help, self service accounts.
- Performance. Is the site fast?
- Payment options and process. Do you offer several payment methods, can users store credit card information, checkout with PayPal Express or other 3rd party payment systems?
- Shopping cart. Is it visually appealing? Is shipping info available?
- Image features. Zoom and pan, alternate images?
- Personalization. Is the store delivering personalized content?
- Merchandising. Are promotional items well displayed and available, using best-seller lists, cross-sells, and up-sells?