Suppose that a newly established commercial bank with very less number of customers wants to expand its business all over the Pakistan by improving the quality and integrating new services. Suggest a modern way for the bank to expand its business and gain more customers even from the remote areas of the country where reachability is a big issue. Justify your answer with suitable reasons.
For the enhancement customer quality consistently provide innovative products, with outstanding customer service and help their customers achieve operational excellence. An Organization ability to provide outstanding product quality, service support, and their ability to enhance product quality, achieve shorter delivery times, reduce scrap, rework and reduced life cycle costs Electronic commerce has gradually shifted to a modern form in the name of Mobile commerce.
M-Commerce (mobile commerce) refers to the conduct of e-commerce via wireless devices. These devices can be connected to the Internet, making it possible for users to conduct transactions from anywhere. The employees need to collaborate and communicate with office employees and to access corporate data, rapidly and conveniently. Such a capability is provided by m-commerce. Two main characteristics are driving the interest in m-commerce: mobility and reach ability. Mobility implies that the Internet access travels with the customers. M-commerce is appealing because wireless offers customers information from any location. This enables employees to contact the office from anywhere they happen to be or customer. Reachability means that people can be contacted at any time, which most people see as a convenience of modern life.
These two characteristics – mobility and reachability break the geographical and time barriers. As a result, mobile terminals such as PDA or cell phone with Internet access can be used to obtain real time information and to communicate from anywhere, at any time.
Because consumers are conducting more and more business online, your bank can gain more customers by making it easy to choose and use your services on the Internet. Invest in a series of banner advertisements to reach out to customers, and place them on websites that are visited by your target audience. Tailor each advertisement to the readership of the site.
Attract more customers to your bank by creating innovative options. Offer accounts that allow the customers to receive interest in a unique form, such as online gift certificates, music download credits or donations to charities.
By helping potential customers get past their fears and misconceptions about finance, you can access a new group of people looking for banking services.