CS507 Information Systems Assignment 3 Solution Spring 2013

Assignment No. 03
Semester Spring 2013
Information System CS507

Total Marks: 20

Due Date: 19/06/2013

Objective: Understanding the Flow Charts and its usage.

Lectures Covered: 15 – 24                                                         

Cognitive Level: Comprehensive


Please read the following instructions carefully before submitting assignment:


  • You have to submit your assignment before or on due date on VU-LMS.
  • Assignment should be completed by your own efforts; it should not be copied from internet, handouts or books.
  • You should submit your solution in Word File only via assignment interface at VU-LMS.
  • Assignment sent via Email will not be replied and accepted/graded in any case.
  • If the submitted assignment does not open or file is corrupt, it will not be graded.


For any query about the assignment, contact at cs507@vu.edu.pk


Note: Your Flow Chart must fulfill all the given requirements and solution should be in .docx or .doc format, otherwise it will not be accepted in any way. Image format like .jpeg, .bmp etc and copy paste images of flow chart in MS word format will be awarded zero marks without checking the solution




Prepare a flow chart for a leather shoe manufacturing firm ABC, which follows the given procedure for making shoes:


The firm ABC starts the working of preparing leather shoes by purchasing raw material (leather) from different whole sellers. After this, the firm performs the necessary processing on the raw material (leather) to turn it into the form suitable for shoe making.

In next step the “Prepare Department” performs the necessary functions of preparing the shoes and handoversthe shoes to the concerned department for Testing/QA.

Testing / QA department checks the shoes on the set criteria by the firm. In case of any defect in the shoe(s),the faulty shoe(s) is / are sent back to the “Prepare Department” for removing the defect which sends again for testing after amendments. After clearing testing/QA, the firm gets the final quality product.


Note: Your Flow Chart must fulfill all the given requirements and solution should be in .docx or .doc format, otherwise it will not be accepted in any way. Image format like .jpeg, .bmp etc and copy paste images of flow chart in MS word format will be awarded zero marks without checking the solution


1st Question:

KSS / IS (Expert System). 4 components are:

1.User Interface,

2.Knowledge Base,

3.Inference Engine and

4.Development Engine.

Q No. 2

Marketing managers of different companies often need to make an analysis of large amounts of data / information stored in database for getting trends of sale purchase etc, for making marketing strategies for their products. You are required to identify the specific procedure / technique along with its three main steps that can help managers for this purpose.[5 Marks]


Marketing Information Systems (MKIS)
MKIS is a type of Information System that helps the firm to achieve following objectives:
o Identification of customers for firm‘s products and services.
o Development of those products and services to meet customers’ needs
o Promotion of the products and services, and
o Provision of after sale customer support
Types of Marketing Information
Every information system is designed to capture some sort of information. Information requirements need
to be defined before the systems are made. While designing marketing information system, following types
of information should be designed.
Marketing Information System
Manufacturing Information System
Financial Information System
Human Resource Information System
Marketing Department/Function
Manufacturing Department/Function
Finance Department/Function
HR Department/Function
Information Resource Information System IR/IT Department/Function

• Marketing Intelligence – information flowing from environment into the environment
• Internal Information – gathered within the firm
• Marketing Communication – Info flowing from firm to external environment
An MKIS help in proper management and dissemination of all three kinds of information.
12.3 Benefits of Marketing IS
MKIS helps organizations in efficient channel management. Following can be identified as some of the
benefits of MKIS.
1. Customer profiles need to be maintained focusing on their habits and spending patterns. MKIS
helps in maintaining these profiles.
2. Information on what competitors have been up to is also a critical marketing information. This
should not be taken as espionage on competitors.
3. Forecasts of demand is also a critical part of marketing analysis. MKIS helps in achieving this as
4. Field sales can also be monitored where sales agents are used to market products.
5. Customers can be quickly updated based on their information kept in MKIS.
6. Dealers involved in sale of product can also be monitored to help enhance revenue’s
12.4 Management Levels in MKIS
MKIS should cater for information requirements at each level, for instance
Strategic Level
1. Formulation of new sales products, and identifying new sales opportunities.
2. Planning support for new products and services
3. Monitoring competitors
Knowledge Level
1. Market analysis based on demographics and customer behavior
Management level
1. Sales performance analysis is required to monitor how to enhance sales and address related issues.
2. Sales staff analysis is important to see how much of the sales portion has been contributed by each
of the employees.
Operational Level
1. Taking comments from customers for measuring satisfaction is a responsibility of the managerial
2. Tracking sales, processing orders and customer support