Question No.1 As a Marketing Manager of Nestle Pakistan, you are to introduce your latest dairy milk product to the market. You have to make use of at least three Visual Aids to support your standpoint. What sort of Visual aids will you take up to make your presentation more persuasive? Give at least three reasons for selecting these aids.
- Chalkboard or Whiteboard
Chalkboards and whiteboards are very useful visual aids, particularly when more advanced types of media are unavailable. They are cheap and also allow for much flexibility. The use of chalkboards or whiteboards is convenient, but they are not a perfect visual aid. Often, using this medium as an aid can create confusion or boredom. Particularly if a student who is not familiar with how to properly use visual aids attempts to draw on a board while they are speaking, they detract time and attention from their actual speech.
- Poster Board
A poster is a very simple and easy visual aid. Posters can display charts, graphs, pictures, or illustrations. The biggest drawback of using a poster as a visual aid is that often a poster can appear unprofessional. Since a poster board paper is relatively flimsy, often the paper will bend or fall over. The best way to present a poster is to hang it up or tape it to a wall.
Handouts can also display charts, graphs, pictures, or illustrations. An important aspect of the use of a handout is that a person can keep a handout with them long after the presentation is over. This can help the person better remember what was discussed. Passing out handouts, however, can be extremely distracting. Once a handout is given out, it might potentially be difficult to bring back your audience’s attention. The person who receives the handout might be tempted to read what is on the paper, which will keep them from listening to what the speaker is saying. If using a handout, the speaker distributes the hand out right before you reference it. Distributing handouts is acceptable in a lecture that is an hour or two, but in a short lecture of five to ten minutes, a handout should not be used.
- Video Excerpts
A video can be a great visual aid and attention grabber, however, a video is not a replacement for an actual speech. There are several potential drawbacks to playing a video during a speech or lecture. First, if a video is playing that includes audio, the speaker will not be able to talk. Also, if the video is very exciting and interesting, it can make what the speaker is saying appear boring and uninteresting. The key to showing a video during a presentation is to make sure to transition smoothly into the video and to only show very short clips.
- Projection Equipment
There are several types of projectors. These include slide projectors, PowerPoint presentations, overhead projectors, and computer projectors. Slide projectors are the oldest form of projector, and are no longer used. PowerPoint presentations are very popular and are used often. Overhead projectors are still used but are somewhat inconvenient to use. In order to use an overhead projector, a transparency must be made of whatever is being projected onto the screen. This takes time and costs money. Computer projectors are the most technologically advanced projectors. When using a computer projector, pictures and slides are easily taken right from a computer either online or from a saved file and are blown up and shown on a large screen. Though computer projectors are technologically advanced, they are not always completely reliable because technological breakdowns are not uncommon of the computers of today.
- Computer-Assisted Presentations
PowerPoint presentations can be an extremely useful visual aid, especially for longer presentations. For five to ten minute presentations, it is probably not worth the time or effort to put together a PowerPoint. For longer presentations, however, PowerPoints can be a great way to keep the audience engaged and keep the speaker on track. A potential drawback of using a PowerPoint is that it usually takes a lot of time and energy to put together. There is also the possibility of a computer malfunction, which can mess up the flow of a presentation.
Rewrite each of these sentences so that the modifier is correctly placed. (5)
- Alina served hot sandwiches, fries, and potato salad to her guests on paper plates.
- The red sports car was reported stolen by the police officer.
- Covered with dirt, I saw the farmer plowing his field on my bike.
- While lacing my shoelaces, the cat yawned and settled into the chair.
- Crowded in the car, we were uncomfortable during the trip.
- Alina served the hot sandwiches, fries, and potato salad to her guests on paper plates.
- The red sports car was reported to have been stolen by the police officer.
- On my bike, I saw a farmer Covered with dirt, was plowing his field.
- While I was lacing my shoelaces, a cat yawned and settled on a chair.
- Being crowded in the car, we were uncomfortable during the trip.