MCM301 Fall 2011 Final Term Feb 2012 – VU Current Paper – 06 Feb 2012

There are 68 total Questions in which:

61 are MCQs

4 Questions having 3 marks:
i) What is meant by “Chronological resume”?
ii) In an indirect approach for writing a disappointing news letter the disappointing news is deemphasized. Discuss
iii) What are the guidelines for the composition of the body of a business message?
iv) Discuss the demographic factor of speech?

3 Questions having 5 marks:
i) Heading and letterhead is the essential part of a business letter. List down the information that a letterhead or heading conveys.
ii) What is the basic purpose of writing a memo?
iii) What is the importance of audience-centered tone for disappointing or bad news letter?