As the election in Pakistan are approaching. Public are hesitant to cast their vote. There are many reasons that restrict their participation in the election like security, mistrust on candidates and improper voting environment. Looking to this situation, the “public relations wing” of Election Commission of Pakistan is planning to attract maximum voters across the country to make the elections successful. Therefore, they are particularly targeting youth and women’s to cast their vote. It is obvious that a successful Public relations campaign will ensure maximum turnout.
TASK: Suppose you are a public relations officer in the election commission of Pakistan. Your task is to plan a public relations campaign to encourage the youth and women’s to cast their vote in the up coming elections. Keep in mind the following points while designing the PR campaign:
What will be your objectives? (Marks: 2)
Election Commission of Pakistan is planning to attract maximum voters across the country to make the elections successful
What type of media & techniques will you use? (Marks: 3)
Television, Print media, Internet media. Social network.
Will Social Media be beneficial and applicable in Pakistani context?(Marks: 1)
Yes Social Network can be beneficial
What will be the Motto of your campaign? (Marks: 2)
Targeting youth and women’s to cast their vote
What are the Problems and your proposed solution? (Marks: 3)
Youth do not cast their vote. Youth should be motivated to vote.
Evaluation (Marks: 2) A brief analysis of the Campaign. (Marks: 2)
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