MCM401 Fundamentals of Public Relations Assignment 2 Solution Spring 2013

Definition of a Press Release:
An official statement issued to newspapers giving information on a particular matter. A press release is like a news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

Consider yourself a Press Information Officer in the Press Information Department of Government of Pakistan. You are assigned to cover the first federal cabinet meeting of newly elected government.
You are required to write a press release on the topic ““Prime Minister chairs federal cabinet meeting on recent Drone Attacks”
Keep in mind the following guidelines while writing a press release
Just like a headline in a newspaper. Make sure this describes the content of the story.
(Make sure your headline is different from the one given above).
City, State/Country – Month Day, Year
These details precede the story and orient the reader.
This is where the actual story goes. There should be more than one paragraph, each paragraph no more than a few sentences. If there is more than one page, write “-more-” at the bottom of the page.
Company/organization info
Include any background information about the company or organization featuring in this press release.
Contact Information
Include contact person, company name, phone/fax, email, physical/postal address.
ENDS or ###
This indicates the end of the press release.
Learning outcome:
1. Students will learn the art of writing a complete Press Release.


Sample Press Release


CrabTech Hermit Crab Shells and HermitHomes announce merger


By James Downey

August 10, 2012


Portland, OR – Locally owned CrabTech Hermit Crab Shells announced today that it will be merging with Miami-based crab shell superstore HermitHomes effective December 21, 2012. Company officials are expected to meet with Crab Construction Union officials later this month to discuss employee benefits and retirement packages.


CrabTech officials expect this merger to improve investor confidence and widen its customer base. In addition to shells, CrabTech stores will now stock aquariums, heating stones, and crab socialization areas.


The merger will permit HermitHomes factories in Virginia and Colorado to construct CrabTech’s patented BioShells and Shellac-Attack hermit crab shells. In exchange, CrabTech stores will be opened in Maine and Michigan, with construction and product selection completed by HermitHomes contractors.


More information is expected to be released following a shareholders meeting on August 20, 2012.


About CrabTech Hermit Crab Shells


CrabTech opened its first store in Portland in 1996 and is owned by Jesse and Jean Callahan. It has enjoyed 16 years as an independent company and has six stores in Oregon and Washington.


CrabTech will uphold its promise to stimulate the local economy. Known for its biodegradable temporary shells and sustainably harvested shellac, the company also intends to maintain its commitment to environmentally friendly business practices. For more information, please visit http://www.CrabTechHermits.com/.


About HermitHomes


HermitHomes is a Miami-based crab shell dealer. It specializes in wholesome, crab-healthy living and is committed to using only American labor to create and market its products. It has 68 stores nationwide, as well as four overseas in France and Chile. For more information, please visit http://www.HermitHomes.com/.




To learn more about this merger, please contact


Bill Stickers, Media Relations

1246 NE Sandy Blvd. Ste. 210A

Office: (503) 867-5309

Fax: (503) 867-5408


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