MCM411 Introduction to Broadcasting Assignment 1 Solution Spring 2013

Radio is immense valuable tool of mass communication particularly in a developing country like Pakistan. It is a potential and low cost medium of communication to endorse a sense of understanding and unity among people. If the program producers of our radio channels use this medium to guide the public for their voting behavior, it can create a noteworthy effect on target audience. The role of radio for national/emotional amalgamation and international understanding is commendable because it is accessible in the rural areas as well.
 Keeping in view the role of radio, your task is to make a radio campaign in order to create awareness among people regarding the power of vote.
Campaign Layout should be based on following components:
 Title of the campaign
 Objectives of the campaign
 Target Messages
 Communication Strategy
 Programming nature
(3 marks for each part)