MCM411 Introduction to Broadcasting GDB 1 Solution Fall 2013

Internews is working in Pakistan since 2003, building the capacity of existing radio stations to increase the reach, quality and quantity of news in the deprived areas and to provide humanitarian information to the disasters affected communities. Do you think that this tool can be effectively used in Khyber Pakhtunkhwa and FATA to improve the means of communication between GOVT and people? Support your viewpoint with its feasibility in those areas.
Solution: The most important advantage radio offers is its ability to reach specific audiences through specialized programming. In addition, radio can be adapted for different parts of the country and can reach people at different times of the day. For example, radio is the ideal means of reaching people driving to and from work. Radio is that information can be transmitted through space without wires. The information can be data, music, advertising, images, , horoscopes or food recipes. What the data is doesn’t matter, radio is just another medium of information transfer. Educational programs for urban areas can be started and Pushtu languages programs can help to better communicate between govt and the people