MGT211 Assignment 2 Solution Spring 2013

Background:
Business plan is most essential document for any business because it contains information about the organization, goals oforganization, reason why their stakeholder stay connected with them and how company will achieve those goals. If organization fails to develop a proper business plan then they can’t survive in this competitive environment.
Case:
ABC Corporation is a multinational firm which is dealing with mineral water business. ABC Corporation decides to target Pakistan’s Mineral Water Industry. As you know in Pakistan’s Mineral Water industry, there is a stiff competition existing between different local and multinational brands and now one more multinational brand is coming in this industry. So in competitive environment, top management of ABC Corporation hires you to develop a business plan for them that will capture a sustainable market share from industry.
REQUIRMENT:
Consider yourself as a business analyst and filled below mentioned table of business plan for ABC Corporation. Section Sub Section Components Description Organization Information of the Business What will be the name of business? What will be the objective of business? What will be the structure of the organization? (Structure means layout of the organization) Human Resource What will be the size of team? Marketing Customer Profile What will be the target market? Product What benefits you will provide to customer that other are not providing? Who are the major competitors? Promote How will you promote your brand? Distribution How will you distribute your brand? Pricing What will be the price of your brand? Manufacturing Facilities Where will be factory located? Is this location strategically good? Resources What are the main resources of the business? Finance Investment How much finance will require for the 3 | Page business? (Approximately Amount) What will be the source(s) of financing? How much time will business take to produce return in investment?

Solution:

Section Sub Section Components Description
 

Organization

 

Information of

the Business

 

 

BUISNESS NAME: Name:Ahmed Fruit Shop

Objective To become a leading Fruit dealer in the city

Layout: owner, Purchases , Seller

 

 

objective:
Layout of org:
Marketing

 

 

Customer

Profile

Target market Target market……..Rawalpindi, Islamabad City

Benefits:  _______-Capital of Pakistan

Promotion______ Internet, Cable Tv network.

Method_____

product Benefits,

major competitor

promote How will promote your brand

 

Distribution Method?
Pricing What would be price
 

Manufacturing

 

 

 

facilities Where will be factory

Located?

Locatin?Will get the fruits from farms.
Resources main

resources of the

Business?

Finance investment How much finance will require Source of finance: 1 to 2 lac of cash.
What will be the

Source of financing?

How much time will

business take to

produce return in

investment?

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