MGT211 VU Midterm Papers Spring May 2012

1- What is the mean by the term “Public Relation”?

2- What do you mean by Sale Force Management?

3- Define the term “Enterprise Resource Planning”?

4- What factors must be considered when choosing among alternative media for promotion of the Product & Services?.

5- Define Auditor. Briefly discuss the type of auditor?

6- Failure rate in the business has been reduced. What are the factors contributing lowering failure rate?

7- In order to offer more satisfactory services, many companies has discovered criteria that customers use to judge service quality. What is this criterion prospective to company?