Mgt301 Fall 2011 Final Term Feb 2012 – VU Current Paper – 16 Feb 2012

short questions:
Q#1 WHAT COULD BE THE POTENTIAL CONCERNS FOR RETAILING IN FUTURE?
Q#2: DEFINE HOW AND WHY DIRECT MARKETING IS GETTING MORE AND MORE IN USE?
Q#3 HOW HAS E-COMMERCE BENEFITED THE BUYERS?
Q#4: EXPLAIN HOW THE SALES PROMOTION CAMPAIGNS ARE DEVELOPED AND IMPLEMENTED?
Q#5: WHAT IS MEANT BY BCG MATRIX?WRITE DOWN ALL POSSIBLE SBU’S IN BCG MATRIX?
Q#6: EXPLAIN THE STIMULUS RESPONSE MODEL OF THE CONSUMER BUYING BEHAVIOR?DOES THE STIMULUS RESPONSE MODEL HELP THE MARKETERS TO GAIN AN INSIGHT ON THE CONSUMER BUYER BEHAVIOR?
Q#7: MARKETING COMMUNICATION CONSISTS OF EIGHT MAJOR MODELS OF COMMUNICATION,DISCUSS ANY FIVE.

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