MGT301 Principles of Marketing Assignment 1 Solution Fall 2014

Habib Oil Mills (PVT) Ltd was incorporated in 1954-55 and initially established as an oil expelling unit. HOM has strong financial background and has substantial infrastructure managed by professional staff. It has recognized track record in this business and also has numerous plans for targeted prosperous growth in future. HOM is eminently known as the largest FMCG Company of Pakistan, it is exclusively renowned for its Vegetable Oil, Banaspati Ghee, Canola Oil and other similar ranged products. HOM produces premium brand cooking oils and hydrogenated cooking mediums not only has this but it also markets the products through its own distribution networks, which covers almost all commercially possible markets countrywide.
The Case:
The marketing policy of HOM foresees development of brand loyalties among the target market through their sustained involvement and participation in a series of several promotional activities run by committed and highly professional staff and consultants. Being a market giant in Oil sector, HOM has added a few other products in its brand portfolio. The new product variants are; Habib recipe mixes, Habib ready to cook, Habib plain spices, Habib Curry king, Habib Mayo meal, Habib Tomato ketchup, and Abeer Super Basmati Rice. With these brand extensions,
HOM has entered in direct competition with Shan Foods and National Foods that are predominantly known as the prominent figures of the domestic and international market in the product category of recipe mix, spices and ready to cook food ranges.

Requirement:
Being a student of Principles of marketing, you are required to suggest a suitable marketing mix
for Habib Oil to compete magnificently with other market giants for this new brand extension.

Solution: Habib Mills Oils is an industry which make oils and ghee of different like banaspati ghee, canola and bonola oil etc. It is quality branded industry.  They are product, price, promotion, and place and the sum of these additions is called as Marketing Mix If we talk about the HOM (Habib Oil’s Mills) to compete with other brands then we can say that this product is very familiar in all other product. Actually when we are entered in the market we will always chose the best quality of the product either this that quality of the product is good or not either suitable or not. These are the first basic steps which we are use to purchasing the product and a brand product will be upgraded only if there is include physical goods service, people places, organizations, activities, ideas and etc.

According to case, it has added further portfolios recipes like they have added fast foods, Habib tomato ketchup, rice, shan food and other branded foods. It have hired qualified staff and it has entered a direct competition with shan foods and national foods. Now the management wants to promote the brands. In marketing mix there are 4ps. They are product, price, promotion,and place and the sum of these 4ps is called as Marketing Mix

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