MGT301 Principles of Marketing Final paper 23 February 2013

total 86

objective             52 x 1    = 52

short subjective   03 x 03  = 09

long subjective    05 x 05  = 25

objective ke lie iss file se preparation kr lain, jo me attach kr rha hn,

subjective jo mere aye un me se,

1. how uses directive marketing & why?

2. fix cost & variable cost se related tha.

3. E-business , E-marketing, E-commerce ka tha

4. wht is advantage of E-commerce to a seller?
Anoterh Paper:

Total Marks: 78


Total MCQs: 54 (Each of 1 Mark)


Total Short Questions: 3 (Each of 3 Mark)


Total Long Questions: 3 (Each of 5 Mark)




Question: 55

Explain the various sources from which Internal Data can be collected for developing marketing information.


Question: 56

In personal selling the sales people have to convince the customer to buy the product of brand. In your opinion, what should be ideal behavior of a sale person?


Question: 57

There are certain factors that must be considered while setting the objectives of the advertising budget. Name and briefly explain each.



Question: 58

How is sales promotion different from advertising?


Question: 59

While distributing products, there may arise some conflicts within the distribution channel. Name and define these conflicts.


Question: 60

As a marketer, you have been assigned a task of conducting research before introducing a product. Do you think that this research is beneficial?