MGT301 VU Mid term Papers Spring May 2012

There was a subjective question of 3 marks..DIFFERENCE BETWEEN PRODUCT AND SERVICE?


Differentiate between Straight Rebuy, Modified Rebuy 3 marks..


28 MCQs in total with two subjective questions of 3+3 marks and two questions of 5+5 marks…total marks=44

Another paper

4 subjective question the… 2 question 3 marks k aur 2 question 5 marks k the.

  1. Give suggestion to the researcher to make the questionnaire. (3 marks)
  2. International market segment. (3 marks)
  3. Market research. (5 marks)
  4. Positioning. (5 marks)

Another Paper

1. The product passes through different stages once launched in the market. Discuss the Product Life-Cycle Stages in detail. 5 marks

2. What is a market information system? Explain the subsystems that are required to construct a well designed Market Information System. 5 marks

3. Differentiate between performance quality and conformance quality of the product. 3 marks

4. Why managers acquire information in an organization? 3 marks

Another Paper

1)Define Business markets; also discuss the characteristics of business markets. 5
2)What is brand?what are its characteristics?.  3

(Good brand name’s characteristics)

3) BRAND NAME KESA HONA CHAHYE ?, 3

4)illustrate the situation inwhich decision making and decision taking is diffefentiate 3

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