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MGT501 Assignment 1 Solution Spring 2017

McDonald’s marketing mix involves speckled approaches to meet business concerns in different markets around the globe. Marketing mix defines the strategies and tactics which are being used by the organizations to reach target customers. McDonald’s has corporate standards that its marketing mix applies universally. Though, it uses variation in marketing mix depending upon the requirement of the target market and cultural aspects of the country it is operating in such as: variation in product, price and promotional strategies. The effectiveness of marketing plan is majorly dependent on the way it is strictly followed and implemented in order to achieve the desired objectives. Marketing mix contributes to the leading performance of the brand in the international market.

Requirement

1- By keeping in mind the above scenario, you are required to design appropriate marketing mix (7P’s) for McDonald’s considering the cultural context of Pakistan. (7 marks)

2- What kind of strategies do you think McDonald’s should employ in order to capture huge market share in presence of strong competitors? (3 marks)

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