MGT510 Total Quality Management GDB 2 Solution Spring 2014

The last stage in a strategic planning process is to develop action plans or tactics. These tactics or goals must be SMART for the purpose of achieving a specific desired outcome. Consider the following 2 goals:
· Within the next 6 months we will approach people who are interested in buying clothes to supply our latest collection of designer wear.
· By 2020, we will identify people who like to wear trendy clothes to supply our latest collection of designer wear.
REQUIREMENT
What in your opinion is WRONG with these 2 SMART goals? You must mention which characteristic(s) of SMART goals do the above statements NOT support. Also, justify how these characteristics are missing from the above statements.

Solution:Characters of SMART Goal are  specific , measurable, attainable, realistic, and timely. The second statement is wrong as  “By 2020, we will identify people who like to wear trendy clothes to supply our latest collection of designer wear.” it is very long duration and the purpose is only to identify the people. The goal has a very vague concept and doesn’t seems to be achievable.

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