MGT601 SME Management Assignment 2 Fall 2012

Industry Analysis & competitive Strategy Analysis

Worksheet no.01         General Business information

1. Name of your town/city  
2. Name of area where you want to open the store  
3. Name of Entrepreneur  
4. Name of Departmental store  
5. Legal status of business  
6. Total investment required for venture  

Marking Scheme: (1*6=6 marks for worksheet no.01)

Worksheet no.02         Industry Analysis

1. Major players in your town/city

Answer:

2. Development stage of industry and growth trends

Answer:

3. Major opportunities and threats in retail industry

Answer:

4. List of products/services provided by competitors

Answer:

5. Nature of existing competition

Answer:

Marking Scheme: (2 *5=10 marks)

Worksheet no.03         Competitive Strategy worksheet

1. What need your departmental store can fulfill?

Answer:

2. Are you a first mover in your town/city to open such departmental store?

If Yes: what advantages or disadvantages you can enjoy as first mover?

OR

If there are already existing departmental stores in your town, what are the advantages or disadvantages of starting the same business?

Answer:

3. What services other departmental stores are offering in your town/city?

Answer:

4. What do customers like about existing departmental store?

Answer:

5. How you will create differentiation among existing competitors?

Answer:

6. What promotional strategies existing competitors have adopted and how you will compete?

Answer:

7. Are customers loyal with existing department store? How they can switch?

Answer:

 

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