MGT603 VU Midterm Papers Spring May 2012

Total Marks = 44
Total Question= = 32
MCQS = 28
Subjective 3 marks = 2
Subjective 5 marks = 2
What are Activity Ratios? (3)
What is market penetration strategy, Please explain with an example from a local or multinational firm (3)
What are the five forces of Porter’s Model? (5)
What can be possible situations in which market develpment would be a particularly a good strategy to be pursued (5)
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