MGT610 VU Current Final Paper Spring July 2012

Total questions = 55
Total mcqs = 46

4 questions having 3 marks:

1. What is Affluent Society?

2. What does it means “treating humanity as an end”

3. Define Green marketing and its activities.

4. Differentiate advertising and publicity

5 questions having 5 marks:

1. What is diminishing marginal utility and give an example.

2. Anti-trust views

3. Business claiming that environment responsibility is confined to laws.

4. Positive and negative aspects of advertising

5. Safety and privacy of internet transaction