MKT501 Assignment 1 Solution Fall 2018

Honda Atlas Cars (Pakistan) Limited is one of the leading car companies in Pakistan (https://www.honda.com.pk/#). Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. Honda City and Honda Civic are its two most running products in Pakistan; along with a complete line of vehicles that it offers to the local market at different prices as per the type of product/vehicle and its target market. Its assembling and manufacturing plant is located near Lahore and it has a wide network of dealerships in major cities across Pakistan (including 3S, 2S and 1S dealerships) from where the customer can book the vehicles of their choice as well as get the maintenance services and spare parts. Different types of promotions are offered by the company to its customers to attract and facilitate them and to boost its business.
Q1: Extract and list down the complete product line (in the local market) of Honda Atlas Cars (Pakistan) Limited along with their variants and updated prices from their website. (https://www.honda.com.pk/#) (7 marks)

Q2: How many 3S, 2S and 1S dealerships does the company has across Pakistan. Get the authentic and updated numbers from the provided website of the company. (Hint: view and read the complete introduction of the company from the provided website) (3 marks)

Q3: Extract and list down at least 5 on going promotions (promos) of Honda Atlas Cars (Pakistan) Limited from their website. Give one liner explanation of the promo as well (5 marks)