MKT501 GDB Solution Fall 2012


 Marketing is everywhere; formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day to day lives. It is embedded in everything we do—from the clothes we wear, to the web sites we click on, to the ads we see. (Kotler, Keller et al. 2009)

Write a paragraph on the significance of marketing management in this global era.

Kotler, P., K. L. Keller, et al. (2009). “Marketing Management: A South.” Asian Perspective.


The significance of marketing management is following:

1. Marketing helps to boost up product sale
2. it make awareness about product
3. marketing enhance company’s reputation
4. profit increase
5. globally recognition
6. country’s economy increase
7. product life cyle increase
8. revenue maximization
9. company growth
10. increase industries
11. gobal solidarity enahce
12. identifies new and/or potential customers
13. opportunity to enhance product’s features

use this type of points to answer the question in paragraph