MKT501 Marketing Management Final paper 23 February 2013

Q1: what is the responsibility of a marketing manager in marketing a slogan?


Q2: “Buyer’s decision making process is the combination of both cognitive process and psychological construct”

Evaluate this statement in the light of buyer’s secession making process.


Q3: through how many ways the retailers are involved in the process of price discrimination? What is the effect of this price discrimination?


Q4: discuss those factors that help marketers in changing premium price?


Q5: why the role of sales promotion is increasing in today’s competitive environment?


Q6: what are the purposes of marketing research?


Q7: how sales force system is helpful in training of staff?


Q8: you are going to purchases a personal computer which channel of distribution you will use to purchase your computer. Explain with logical reasoning.