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MKT501 Marketing Management Quiz No 1 Fall 2012

MKT-501 (Marketing Management)

First Quiz

Question # 1 of 10

A company designs the product with little or no input from customers, the company is practicing which of the following concept?

  • Product concept
  • Marketing concept
  • Selling concept
  • Production concept

Question # 2 of 10

When any customer does not fully likes the product or talks in favor of the product, it is known as:

  • Bad – mouth
  • Word of mouth
  • Bad impression
  • Unfavorable products

Question # 3 of 10

Among the various elements, the brand name, belongs to which of the following?

  • Core product
  • Actual product
  • Augmented product
  • Specialty product

 

Question # 4 of 10

Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.

  • Product oriented
  • Market oriented
  • Sales oriented
  • Production oriented

Question # 5 of 10

Which of the following is TRUE about marketing concept?

  • The customer is always right
  • Business is about making money
  • Sell, sell, and sell
  • Keep prices low

Question # 6 of 10

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

  • Introduction
  • Growth
  • Maturity
  • Decline

Question # 7 of 10

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?

  • Consumer markets
  • Business markets
  • Global markets
  • Government markets

Question # 8 of 10

Market –oriented firms focus on:

  • Retailers
  • Distributors
  • Customers
  • Wholesalers

Question # 9 of 10

Which of the following market dominance strategy involves less risk of competitive attacks?

  • Challengers
  • Leaders
  • Followers
  • Nichers

Question # 10 of 10

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

  • Product
  • Price
  • Place
  • Promotion

 

Another Quiz

 

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