MKT501 Midterm Spring 2013 Papers 25 May

28 mcqs
q 1 (3 Marks)
q2 (3 marks)
q3(5 marks)
q4(5 marks)

Q: you are manger of mutinational firm that is going to launch new product what will be your strategy as manager of that caompany (3 marks)

Q: What is price st ablisation and i t,s objectivees( 3 Marks),

Q: what is premium pricing why do people p refer premium pr icin(5 Marks),

Q: defina type of pro duct with logica l reasons ,Furni ture,car,soap,ma ngo,rice(5Marks)