Describe Quantative Discount with its types. 5 marks
Define how packaging can increase or decrease sale of a product. Give examples. 5 marks
Retailing is the dead end in distribution process. Explain it. 3 marks
Explain behavior of early majority. 3 marks
8 mcqz mostly from the last papers very easy
29 th q = difne the signs of decline stage marks 3
30th q = diff between comulative discount and non camulative discount marks 3
32th q = explain the importance of price in markeeting mix 5 marks
Mkt501 VU Midterm Current Paper (May 2011)
TOTAL 32 QUESTIONS
28 MCQS AND 4 SUBJECTIVE 3 NUMBER KY 2 QUESTION
AND 5 NUMBER KY 2 QUESTION
BRIEFLY DESCRIBE ADVANTAGES OF TEST MARKET?
DESCRIBE DISADVANTAGES OF PENETRATING PRICING STRATEGY?
WHAT TYPE OF DISCOUNT TRADE ARE GIVEN BY THE COMPANY TO THE DISTRIBUTOR AND RETAIERSDOWNLOAD SOLUTION HERE