Mkt501 VU Mid term Papers Spring May 2012

Describe Quantative Discount with its types. 5 marks

Define how packaging can increase or decrease sale of a product. Give examples. 5 marks

Retailing is the dead end in distribution process. Explain it. 3 marks

Explain behavior of early majority. 3 marks

8 mcqz mostly from the last papers very easy

29 th q = difne the signs of decline stage marks 3

30th q = diff between comulative discount and non camulative discount marks 3

32th q = explain the importance of price in markeeting mix 5 marks

Mkt501 VU Midterm Current Paper (May 2011)

TOTAL 32 QUESTIONS

28 MCQS AND 4 SUBJECTIVE 3 NUMBER KY 2 QUESTION

AND 5 NUMBER KY 2 QUESTION

BRIEFLY DESCRIBE ADVANTAGES OF TEST MARKET?

DESCRIBE DISADVANTAGES OF PENETRATING PRICING STRATEGY?

WHAT TYPE OF DISCOUNT TRADE ARE GIVEN BY THE COMPANY TO THE DISTRIBUTOR AND RETAIERS

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