MKT501 VU Midterm Papers Spring May 2012

Total 32 qs.
two 5 marks qs
three 3 marks qs
most of the MCQs were from past papers.
importance of packaging and labeling: 5 Marks.
5 Characteristics of a good brand name; 5 Marks.
Differentiate between Brown goods and white goods: 3 MARKS.

Another Paper:

28 MCQs
Q29: Steps for New Product Development ( marks 3)
Q30: Hypotheses for Psychological Pricing (marks 3)
Q31: Factors which help marketers in charging Premium Price (marks 5)
Q32: Conjoint Analysis (marks 5)