There are few restrictions on Tobacco advertising and promotion in Pakistan. Print advertising is prohibited, except for advertisements less than one square inch in the inside portion of publications that are not intended for young people. The Ministry of Health has issued one warning containing both a picture and text that must be placed on all cigarette packs. Tobacco advertisements are banned in electronic and print media, but tobacco companies have found new ways to go around the partial restriction on tobacco advertisement. Person to person sale techniques are being used, huge billboards have been installed at prominent places, in markets and along highways. Catchy posters are pasted in large number and points of sale advertisements have increased manifold. Smoking by actors in television dramas and films is also rampant.
Shaukat Khanum Memorial Cancer Hospital & Research Centre is to organize a print media campaign to aware the people of the adverse effects of smoking. Being and advertising manager you are to suggest the media contents to the Shaukat Khanum Memorial Cancer Hospital.
Which type (s) of message content would you suggest to Shaukat Khanum Hospital in order to design advertising message for print advertisement? Justify your suggestion and also write a statement of your suggested message content (s). (6+4=10 marks)