MKT621 Advertising & Promotion Final paper 23 February 2013

Total Q 60

MCQ’s 52

3 Q of 3 marks

5 Q of 5 marks

MCQ’s were mixed some from past papers and some are new

Long Q

What is seasonal advertising give 1 example 3 marks

Color attributes used in ad 3 marks

Which companies use newspaper advertising 3 marks


How to makes a TV ad effective ad 5 marks

Being a CEO of advertising agency what makes the agency successful 5 marks

Mr. Ali is appointed as accounts executive of an advertising agency, he has to list down 10 Q about marketing strategy of famous competitive cocking oil brand 5 marks

You are appointed as a marketing manager list down an effective marketing plan for your company 5 marks

5th Q was about advertising medias 5 marks