MKT624 VU Midterm Papers Spring May 2012

Total 27 questions.
22 objective questions.
only 3-4 questions were from past papers Sad
all other mcqs were new..
subjective questions:
3 questions of 3,3,3 marks
2 questions of 5,5 marks
1.why brand extension is better instead of launching new brand? (5 marks)
2.define need based segmentation and its examples?(5 marks)
3.discuss in what situations brand extension is necessary?give example of each situation.(3 marks)
4.wht are the positions discussed by scot davis? (3 marks) more question from scot.davis theory (3marks)