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MKT630 VU Midterm Papers Spring May 2012

22 mcqz …..17 was from past papers
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questions was 2 much conceptual and complicated, related to primary data,factors to expand a brand/product in an other country
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Another Paper:
1 )about primary data
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2) factors to expand a brand in new global market
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3)why government interfere in defence law ????? istrah ka question tha
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4)difference b/w open end and close end questions.
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5)last wala ajib sa tha
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ya paper international marketing ka kam or research method ka ziada lag raha tha 😀 :p
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Another Paper:
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objective questions:
total 22 objective questions
almost 16-17 objective questions were from past papers
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subjective questions:
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total 5 questions
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Compare and contrast closed-end questions and open-end questions for gathering data.
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Differentiate these two terms with at least one (5 marks)
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define fixed exchange system and flexible exchange system and their characteristics (5 marks)
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3 questions were of 3,3,3 marks and based on concepts.
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there were scenario and then the solution was required
DOWNLOAD SOLUTION HERE
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