Given below are five different advertisements/images. Each advertisement/ image some how relates to or represents a different level of the need according to Maslow’s hierarchy of needs.
· Firstly learn carefully Maslow’s hierarchy of needs.
· Then identify the levels being depicted in each of the advertisement.
· Finally you are required to justify your identification with strong logics and reasons that why do you think that particular advertisement/image represents a certain level of need according to Maslow’s theory.
· Do not include unnecessary details in justification. Keep your statements to the point and focus only on the given images/advertisements.
· Only use the table given below for attempting this assignment.
· Accuracy of the identification of the need level depends on that how well this selection is justified.
· You can relate given advertisement/image either on the basis of pictures or the written message
· A single level of need should be denoted for one advertisement/image only.
***Marking scheme: 1 mark for the identification of each level of need and 3 marks for the
justification of that selection.
Advertisement/Image No. 1
Advertisement/Image No. 2
Advertisement/Image No. 3
- self actualization .
- esteem needs
- love and belongingness needs
- safety needs
- physiological needs
Abraham H. Maslow felt as though conditioning theories did not adequately acapture the complexity of human behavior. In a 1943 paper called A Theory of Human Motivation, Maslow presented the idea that human actions are directed toward goal attainment. Any given behavior could satisfy several functions at the same time; for instance, going to a pub could satisfy one’s needs for self-esteem and for social interaction.
Maslow’s Hierarchy of Needs has often been represented in a hierarchial pyramid with five levels. The four levels (lower-order needs) are considered physiological needs, while the top level is considered growth needs. The lower level needs need to be satisfied before higher-order needs can influence behavior. The levels are as follows (see pyramid in Figure 1 below).
Self-actualization – morality, creativity, problem solving, etc.
Esteem – includes confidence, self-esteem, achievement, respect, etc.
Belongingness – includes love, friendship, intimacy, family, etc.
Safety – includes security of environment, employment, resources, health, property, etc.
Physiological – includes air, food, water, sex, sleep, other factors towards homeostasis, etc