Tag Archives: sophisticated and challenging. It has pushed the companies to deviate from their traditional approaches of dealing customers and finding new ways to delight their customers with more focused

MGT301 Principle of Marketing GDB No 1 Solution Fall 2012

TOPIC: Understanding Breakthrough Marketing in 21st Century The term Breakthrough Marketing has been used excessively by scholars as it has changed the face of marketing approaches. The demands of customers are now more sophisticated and ever-changing as the breakthrough of Information Communication Technology (ICT) has elevated the access of information of customers. Now customers are more informed, sophisticated and challenging. […]