Tag Archives: why international companies are focusing more on consumer research and development while in Pakistani context this area is neglected? Discuss any five reasons with solid justification.

MKT530 Consumer Behavior Assignment GDB Solution Spring 2014

Scenario Understanding consumer behaviour is vital for effective marketing, it helps managers to identify appropriate people to target and design, and communicate attractive offerings. Each aspect of the marketing plan can only be beneficial only by under-standing of the customer and today the rapid change in consumer markets this is only going to become more […]